General Data Protection Regulation GDPR

Re-consenting to marketing under GDPR?

Phil Lee, Field Fisher, 6th Nov 2017

One of the questions we’ve most commonly been asked in recent months is “does the GDPR mean we have to get fresh consents from our entire marketing database?”.

In many (indeed, perhaps most) cases, the answer is “no” - though the explanation for this is not all that straightforward, and so the confusion here is easy to understand.      read rest of article.....

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